So it is worth the upfront cost if you have it. The first thing to keep in mind is that a really good mailing list more than pays for itself in terms of Return on Investment (ROI). Best to approach them as a cool to moderately warm prospect. Just remember that opting in doesn’t mean the person is itching to hear from you, necessarily. Like any list, an opt-in list can be a valuable source of information if used correctly. It was the business transaction that affiliated them. An affiliate would be any company they sold their list to. They may sign up for a newsletter within a certain industry and answered “yes” to wanting to receive offers or information from affiliates of that company. To search for specific business mailing lists, go to and find out their SIC (Standard Industrial Classification System) codes for those businesses.Īn “opt-in list” is a list that someone puts themselves on voluntarily. The database is obviously enormous, but there is a way to narrow it down and find the right types of companies to promote to. For example, if a local gym has a marketing partnership with a local smoothie shop, they may choose to share their mailing lists with one another, so they both increase the scope of their target market.ī2B lists are most often complied by SIC code, which is the government’s way of identifying which industry the business operates in. Magazine publishers normally rent out their subscriber list, oftentimes including a one-time usage clause in their contract (which is something you want to avoid).Īn affiliate mailing list is a list compiled by a company you are in partnership with. Subscriber lists target individuals that have subscribed to a particular product of service. Here are some popular consumer mailing lists: Some will include these options (they call them “selects”) in their price – others will add on a penny or two per record for this data. These lists can break prospects down by age, income, gender, zip code, occupation, whether they rent or own their home, home value, new homeowners, and other variables. These lists are in turn used to sell products and services directly to individuals and families. Generate mailing lists using our advanced geo-selection capabilities to identify specific trade areas and choose from a variety of demographic, geographic, and lifestyle selects that are most relevant to your prospective market.A consumer mailing list contains home addresses and/or email addresses of consumers people who buy products either from brick and mortar retailers or online. ![]() These databases of households are commonly compiled from sources that include buying activities, public records, and consumer surveys. Now, you can focus your campaign on the right audience with highly targetable consumer lists that can be generated and purchased directly from this website. Send your mailers to the wrong people, and your campaign can turn into a disaster - running the risk of alienating prospects and wasting your valuable time and money. Get your mailers in front of the right audience, and you've won half the battle. The single most important element of a customer acquisition direct mail campaign is the completeness, accuracy, and relevance of your mailing list. But what makes a successful direct mail campaign? Is it the offer itself, the graphic design, or maybe the copy? Nope. ![]() With all the digital and online marketing being used by your competition to acquire new customers, adding direct mail using highly targeted lists is a proven way for you to gain separation.ĭirect mail is growing for customer acquisition even in the face of the love affair with digital and mobile media. Generate a highly targeted mailing list of potential new customers directly from this website and send them your mailer - both at the same time. You can generate your targeted mailing list and send these prospective new customers your mailer, all at the same time! There are no minimums for both list purchase and postcard orders. Generate mailing lists using our advanced geo-targeting capabilities to identify specific trade areas and choose from a variety of geographic, demographic, and lifestyle selects so that you can market to only the right customers. ![]() HIGH RETURN-ON-INVESTMENT Higher relevance leads to greater engagement and responses among your jewelry prospects. HIGHLY RELEVANT Tailor your messaging to the needs and desires of your ideal jewelry customer. HIGHLY TARGETED Reach a more specific and qualified audience that is receptive to your jewelry message. SEGMENTATION Slice and dice consumer data a number of ways directly from our website using several demographic, geographic, and lifestyle selects. KEY BENEFITS OF USING A HIGHLY TARGETED MAIL LISTĪ targeted mailing list will increase your response rates and will help you achieve your marketing objectives much more effectively for the following reasons:
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